The goal of the project was to crate a way for costumer to implement the use of reusable bags when shopping at JCPenney. JCPenney is a family oriented company and we wanted to create something creative and meaningful that would involved every family member.
From the numerous concepts created the one developed was the simple rectangular bag similar in proportions to the current JCPenney offered with a size that can fit all the purchase made by the average customer in JCPenney.
The bags are made out of Tyvek ® a 30% post-consumer polymer that is a 100% recyclable, tear resistant and even washable. They also have an internal pocket where the bag folds inside out to make it easy for carrying around. The pattern cut of the bag was carefully chosen to minimize the waste per material roll. It also facilitates and lower to cost of manufacturing.